Client
Service
Gastronomy
Industry
Year
THE CHALLENGE
The primary challenge was to revitalize SHISO BURGER’s social media presence to re-establish it as a trendy, highly-discussed venue and support its recruitment efforts. This required creating content aligned with current digital trends, building an effective influencer network, and planning exclusive events and partnerships to drive significant community engagement. Furthermore, a crucial internal objective was to standardize the visual identity across the headquarters and all franchises to ensure unified brand communication and support the attraction of qualified, young talent aligned with the team culture.
THE CREATIVE SOLUTION
To address these points, we implemented a comprehensive strategy focusing on digital visibility, brand unity, and active community cultivation.
Social Media Strategy: Developed a blueprint for content and posting that maximized reach and trend relevance to drive organic discussion.
Content Creation: Generated high-quality, on-brand content that was distinct and optimized for viral potential across platforms.
Influencer Marketing: Built and managed a network of key influencers to generate authentic, high-impact promotions and widen market reach.
Event Planning: Executed exclusive events and secured valuable partnerships to create newsworthy moments and deepen community ties.
Community Management: Provided active support to engage with the audience, manage inquiries, and ensure internal alignment on the unified visual communication across all franchise locations.